Your privacy matters to us. This policy explains how Pathway Surgery collects, uses, and protects your personal information.
Last updated: April 14, 2026
Pathway Surgery (“we,” “us,” or “our”) collects personal information when you interact with our website, submit forms, call our office, or communicate with us. This includes:
We use the information we collect for the following purposes:
Pathway Surgery uses online advertising services to reach people who may benefit from our orthopedic care coordination services. This includes:
We run paid search and display advertising through Google Ads. When you click on one of our ads, a Google Click ID (gclid) is attached to your visit. We use this information to track conversions (such as consultation form submissions) and measure the effectiveness of our ad campaigns.
After visiting our website, you may see Pathway Surgery ads on other websites or platforms within the Google Display Network. These ads are served based on your previous visit to our site and are designed to provide relevant information about our services.
When you submit a consultation request that originated from a Google ad, we may share a hashed (one-way encrypted) version of your email address or phone number, along with the associated Google Click ID, back to Google Ads. This allows us to measure which advertising campaigns lead to genuine inquiries. The hashed identifiers cannot be reversed by Google or used to contact you, and are used solely for advertising measurement. You can opt out of this by contacting us using the information in section 11.
You can opt out of personalized advertising through the following tools:
When you submit a consultation request or contact us, you consent to receiving communications from Pathway Surgery related to your inquiry. This may include:
Our patient liaison team may contact you by phone to discuss your needs, schedule a consultation, or provide follow-up information. Calls may be recorded for quality assurance and training purposes.
We may send you emails related to your consultation request, appointment confirmations, pre- and post-operative instructions, and follow-up care. We may also send periodic educational content related to orthopedic health. You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email.
With your consent, we may send text messages regarding appointment reminders, scheduling confirmations, and care coordination updates. Standard messaging rates may apply. You may opt out of text messages at any time by replying “STOP” to any message.
When you click a phone number link on our website, we record the click event for analytics purposes (to measure how many website visitors initiate calls). We do not record the content of phone calls made through website click-to-call.
We do not sell your personal information to third parties. We may share your information with the following types of service providers who assist us in operating our business:
Website analytics and advertising measurement. Google Privacy Policy
Session recording and heatmapping for UX analysis. Hotjar Privacy Policy
Workflow automation for processing form submissions and routing inquiries to our care coordination team. Zapier Privacy Policy
Customer relationship management platform used to track consultation requests and coordinate follow-up with our care team. Salesforce is hosted in the United States, which means your contact information may be stored or processed outside of Canada. Salesforce Privacy Statement
Website hosting and deployment. Netlify Privacy Policy
Review aggregation and display. Trustindex Privacy Policy
When you proceed with a consultation or surgery, relevant information is shared with the appropriate surgeon and surgical facility to coordinate your care. This sharing is governed by applicable healthcare privacy legislation.
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
Under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Ontario’s Personal Health Information Protection Act (PHIPA), where applicable to health information you share with us, you have the right to:
To exercise any of these rights, please contact us using the information provided in the Contact Us section below.
You can clear locally stored tracking data at any time by clearing your browser’s local storage. In most browsers, this can be done through the Developer Tools (F12) > Application > Local Storage, or by clearing all site data through your browser’s settings.
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.
Where a minor requires orthopedic surgical services, consultation requests must be submitted by a parent or legal guardian, and consent is obtained from the parent or guardian.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make material changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:
Pathway Surgery
You may also file a complaint with the Office of the Privacy Commissioner of Canada or, for matters involving health information, the Information and Privacy Commissioner of Ontario, if you believe your privacy rights have been violated.